The Meaning Behind The Message
Why the affirmation?
Humans have an average 60,0000 thoughts per day and 80% of them are negative.
In a world with constant comparison, it can be easy to feel like you are not enough. We live on our phones, and most of our news feeds are populated with influencers who seem to have the perfect lives and bodies. We might purchase clothes they are wearing because we want what they have, yet still not be happy with ourselves.
This can translate into so many areas of your life, from work, relationships, and how you see your fitness journey. If you constantly tell yourself you can't do something, or you aren't pretty enough, that's all you'll ever be.
We wanted to create a brand that empowers women to think positively, and think of their health and fitness as more than just what they physically look like.
Value your strength, your capabilities, and more importantly, your uniqueness.
The resilient collection is just the first of many lines that will share our message <3
Offering more than workout clothes.
Wellbeing
Airo encourages positive self talk in everything we do with. We enroll the community to shine light on their strengths, and remind themselves of how amazing they are through affirmations on our apparel and during our workouts.
Community
Before Airo's clothing launched, we wanted to create a community of like minded individuals who also believed that fitness is about moer than just how you look. To build the community, we started offering free workouts to locals in Toronto, and have since grown it to over 600 amazing individuals.
Versatility
Our aim is to provide clothing that is long lasting, comfortable, flattering for all body types, and affordable. Wear AIRO to the gym, on a walk, or on a casual Sunday. Most importantly, get multiple uses out of our clothing with our reversible sports bras.
